Started in 1993 by Duncan and Kee-Leen Irvine, Rapid Blue is built on passion, strategic thinking, innovation, quality and deep insights into our audiences. We’ve grown from a boutique business into a production powerhouse, infusing a host of global hits with local flavour, developing original content, creating authentic brand experiences, winning loads of awards and building deep, lasting relationships.
Our productions and facilitations include Dancing With the Stars, The Bachelor, Family Feud, Got Talent, Shark Tank, Come Dine With Me, Love Island, and I’m a Celebrity Get Me Out of Here to name just a few.
Creativity and agility are at the heart of what we do and we’re experts at finding innovative and cost effective solutions to any content challenge that comes our way. Whether it is a television commission or developing content around a brand’s marketing strategy, we’re able to draw on our incredible production experience and world class networks to create talked-about content that makes a measurable difference to our clients and their audiences. We are currently proposing a number of broadcast and online solutions for various clients who are facing unprecedented challenges due to the worldwide pandemic of Covid-19.
Rapid Blue is all about strategy, process, craft and collaboration and we’ll work hard to get to know a brand, channel or platform to make sure we deliver on their objectives as seamlessly and as swiftly as possible. We are experts in putting together advertiser funded programming, with a track record of hit-shows that have had a positive impact on our clients’ bottom line. We’re able to align brands with the world’s biggest entertainment formats, or create something bespoke that truly gets a brand’s message out there.
Online and mobile are the strongest platforms for turning content into personal, intuitive and accessible experiences, especially for mobile-conscious African audiences, where broadcast access may be limited. We know how to adapt content designed for on-air viewers to non-linear creative strategies for online consumers.
BBC Studios invested in Rapid Blue in 2016 and we are their production partners in Africa, having produced The Great South African Bake Off, the evergreen Come Dine With Me and, a new offering, First Dates South Africa.
The Core Team
Chief Executive Officer
An award-winning Executive Producer who exudes passion, vision and an incredible work ethic, Duncan imbues Rapid Blue with his own spirit of entrepreneurship and adventure. A trailblazer who started out as a cameraman some 30 years ago, he understands every aspect of the content-creation industry and is always looking for new ways to deliver quality and stay ahead of the curve. International broadcasters call him for insights into the local market and he often presents at TV forums around the world. A hands-on man, he’s equally at home on set, in an edit suite or around the boardroom table, and is largely responsible for Rapid Blue’s reputation as South Africa’s leading independent production company.
With a career spanning over 3 decades, multi award-winning Kee-Leen Irvine is regarded as South Africa’s leading entertainment television producer, boasting titles such as Dancing With The Stars, Come Dine With Me, SA’s Got Talent, Shark Tank and many more. Her passion for, and understanding of South Africa and her people is essential to delivering the engaging and resonant entertainment she has become synonymous with. Kee-Leen has a strong commitment to development and mentoring, and is particularly proud of the vast range of skills-transfer she has delivered to many young men and women throughout the industry.
Head of TV
With more than 35 years in television, Ed brings a wealth of experience across production, content and channel management. He started, in 1983, as a Studio Floor Manager at the SABC before joining the Religious Department as a producer and director, heading up major live broadcasts such as the papal mass conducted by Pope John Paul II at Gosforth Park and Archbishop Tutu’s farewell service from St George’s Cathedral. Ed spent seven years as Programme Manager of SABC2, a year as Acting GM for the Content Hub and two years as Acting GM for SABC3. He joined Rapid Blue in 2013 as Head of Television.
As a Series Director, Donald was responsible for shows and films like Master Chef SA, Survivor SA, Mandela’s World Cup and MTV African Music Awards. As the founder of production company, Lucky Bean, he oversaw their slate of award winning shows including SAFTA winning Girl.Eat.World and iEmmy nominated MasterChef SA.
Business Director and Executive Producer
Ziyanda has some 20 years in the industry ranging from production to channel management. At eMedia Investments, Ziyanda managed e.TV’s local content selection and creation as well as channel acquisitions for the country’s fastest growing digital free-to-view platform, Openview, which has just under two million set-top boxes in the market. Under her leadership, e.TV has enjoyed formidable growth and reach, particularly in terms of daily drama where she was instrumental in the creation and development of Imbewu, a jewel in the e.TV crown and the 2020 SAFTA winner of Most Popular TV Soap/Telenovela.